Professor Goldsmith is a behavioral scientist whose research examines consumers’ psychological and behavioral responses to goals and threats. Her research is highly interdisciplinary in nature, drawing upon theories and methods from a variety of areas, including anthropology, cognitive and social psychology, economics, evolutionary biology, and marketing. Because her research bridges theory and practice, it contributes not only to more nuanced theories of consumer decision making, but also to new techniques for marketers, firms, and policy makers. Professor Goldsmith’s work has appeared in several top marketing and psychology journals and has been featured in hundreds of media outlets including the BBC, Time Magazine, the New York Times, the Wall Street Journal, and many more. At Vanderbilt, she is the E. Bronson Ingram Chair, a full professor, and award-winning teacher and researcher. Prior to coming to Vanderbilt, she obtained her undergraduate degree from Duke University and her Ph.D. in Behavioral Marketing from Yale University. She then worked at the Kellogg School of Management as a marketing professor for eight years.
To learn more about Professor Goldsmith, visit her website: profgoldsmith.com. You can also find her on LinkedIn, Twitter, and Instagram (@profgoldsmith).