BEHAVIORAL SCIENTIST
Each year, we strive to discuss topics relevant to our work and personal lives through insightful presentations at the Oklahoma City Women In Leadership Conference. This year we take it a step further and take a look at what it takes to Evolve.
Our much-anticipated opening keynote will be Professor Kelly Goldsmith, a behavioral scientist who examines consumers’ responses to goals and threats, uncovering and explaining seemingly paradoxical effects in her work. She was also a contestant on the show ‘Survivor.’
Goldsmith will lay the foundation for an exciting day of inspiring and actionable presentations by giving us a new way to evaluate our own behaviors and those around us. Goldsmith’s extensive research is highly interdisciplinary in nature, drawing upon theories and methods from a multitude of areas, including anthropology, cognitive and social psychology, economics, evolutionary biology, and marketing. Because her research bridges theory and practice, it contributes to more nuanced theories of consumer decision-making and new techniques for marketers, firms, and policymakers.
Her work has appeared in several top marketing and psychology journals. It has been featured in hundreds of media outlets, including the BBC, Time Magazine, the New York Times, the Wall Street Journal, and many more. At Vanderbilt, she is the E. Bronson Ingram Chair, a full professor, and an award-winning teacher and researcher. Before coming to Vanderbilt, she obtained her undergraduate degree from Duke University and her Ph.D. in Behavioral Marketing from Yale University. She then worked as a marketing professor at the Kellogg School of Management for eight years.
We are thrilled that she will join us in Oklahoma City to share her expertise and insights.
