Joanna Coles

Business and Marketing in the Snapchat Era

A fearless and savvy creative powerhouse who reached the pinnacle of her field when other media brands were struggling to adapt, Joanna Coles has met the myriad challenges facing businesses today. In this engaging and dynamic discussion, she reveals:

• Leadership lessons from her tenures at the helm of at Marie Claire, Cosmopolitan, Seventeen, and Hearst Magazines
• The secrets to identifying new business opportunities and effectively executing new initiatives to drive revenue
• Best practices for leading business development, cultivating innovation, and establishing cross-industry partnerships
• The future of digital communications: where content trends are heading for marketing, public relations, advertising, and branding
• The importance of authentic communication: how to use social marketing initiatives to form personal relationships with customers and stakeholders
• The media landscape’s rapid transformation: why the intersection of new and old media channels is more important than ever